30 by 30


Our natural world is in trouble

This is no secret. Wildlife is disappearing at an alarming rate - some are calling it the next mass extinction - and the threat of climate catastrophe is a constant worry. We live in a time of emergency.

There is still hope - we can tackle both of these critical issues - but we have to act now. Time is running out.

What needs to happen?

The Wildlife Trusts are calling for at least 30% of our land and sea to be connected and protected for nature’s recovery by 2030. Making more space for nature to become abundant once again will give our struggling wildlife the chance to recover and also restore beautiful wild places - places that store carbon and help to tackle the climate crisis.

30% is the bare minimum that nature needs to start recovering but we are far short of this and need your help to turn things around...

The next ten years must be a time of renewal, of rewilding our lives, of green recovery. We all need nature more than ever and when we succeed in reaching 30 by 30 we’ll have wilder landscapes that store carbon and provide on-your-doorstep nature for people too. Everyone can support and help us to succeed.
Craig Bennett
Chief Executive, The Wildlife Trusts

We can do this together

By joining our mission for nature's recovery, you will make a real difference to wildlife and our natural world. Every pound donated will help us achieve our vision for a wilder future. Together we can restore huge peatlands, which store carbon and become a home for threatened birds like Curlew and Golden Plover. We will create new wetlands, which reduce the risk of towns and villages flooding and are also great for dragonflies and Water Voles. We will plant new underwater seagrass meadows to soak up carbon and shelter sea horses and other sea life.  

Nature has given us so much, it's now our turn to give back.

Your support goes a long way

Our track record with the Pumlumon Project shows what can be achieved when we work together, but we certainly haven't stopped there! Below is a sneak peek at some of our plans, which we hope to make a reality with your support...

Pumlumon Project

Our pioneering, science-led project, delivering nature's recovery in the Cambrian Mountains

Find out more

Peaty pool in bog moorland, Cambrian mountains © Peter Cairns/2020VISION

Pathways for Pearls

Our ambitious new project to create a wildlife-rich landscape, to benefit the rare Pearl-bordered Fritillary butterfly

More information coming soon

Pearl-bordered Fritillary on hand © MWT

Using the magic of nature to fight climate change

In April 2021 we are launching an exciting youth climate change project funded by the National Lottery Community Fund.

Find out more

Local school children cut and collect growing tree saplings at Westhay to maintain wetland habitat, Westhay Nature Reserve (Somerset Wildlife Trust), Somerset Levels, Somerset, UK. June 2011. (Model released). - Ross Hoddinott/2020VISION

David Attenborough explains a Nature Recovery Network

Build a wilder future with us

Let's save wildlife together


Dormouse asleep in hands © MWT/Tammy Stretton